When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand. This way of life influenced the “Youth Against Establishment” style and attitude that defined a generation.
It was not uncommon during the 90’s to have all three board sports in the same film. It was fair to say that anyone who say surfed was into skating as well as snowboarding or vice versa. The feeling of having a board under ones feet was a universal feeling, one that surfers, skaters and snowboarders all shared. As the years went on though each sport took on their own life, and they no longer shared the same stage in films or magazines.
Volcom are set to release a new film called True to this which pays homage to the energy and artistry of board-riding in its purest forms. Surfers, skaters and snowboarders are once again brought together in a tribute to the movement that inspired a generation and the people and places that embody the spirit today.
Here is a short clip with some of the making of the film… Stay tuned for its release in March this year.